OUR STORY

In 2023, our founder Emma stood inside a 600-year-old kiln in Jingdezhen, watching a master artisan paint cobalt blue patterns freehand. At that moment, the idea was born: Australia deserved to experience this legacy – not just as objects, but as stories.

BRAND PHILOSOPHY

Cultural Legacy: Jingdezhen Reimagined for Today

True beauty stands the test of time. For over a millennium, Jingdezhen's kilns have burned bright, each porcelain piece whispering tales of Eastern artistry. We reinterpret traditional motifs and forms through contemporary design, breathing new life into ancient ceramic traditions for modern living.

Artisan Integrity: The Soul of Handmade

In an age of mass production, we champion the slow mastery of the human hand. Every brushstroke, every spin of the wheel, every unpredictable kiln transformation is a conversation between maker and material. We partner directly with Jingdezhen's independent workshops – where unsung artisans, though not officially "heritage bearers", safeguard the city's ceramic DNA with equal devotion.

These backstreet craftsmen still wedge clay by hand despite electric wheels, still paint cobalt freehand amidst sticker decal dominance. By valuing their work fairly, we honour the fingerprints of time pressed into each unique piece.

(Note: As we grow, we're developing a "Master Artisan Initiative" to formally connect with China's national heritage custodians.)

Living Heritage: East Meets Everyday West

Great art belongs in homes, not just museums. We adapt museum-grade techniques into coffee mugs, dinner plates and vases – turning Aussie morning brews, weekend entertaining and lazy arvo flower arranging into quiet celebrations of Eastern aesthetics. Tradition isn't history; it's just learnt to ride shotgun in our daily lives.

Our Vision

We're not selling ceramics – we're saving disappearing cultural codes. Through ethical commerce, we're building bridges for endangered crafts:

Make it Visible: Transform ancient skills into global tabletop art through design
Make it Fair: Ensure every artisan earns dignity through direct partnerships
Make it Last: Reinvest profits into workshop preservation programs

The future we see?
When someone cradles our underglaze-red mug, they're not just holding ceramics – they're touching a 1,200-year-old conversation between civilisations.

Millennial Craftsmanship · Timeless Legacy

Hand-Thrown

Jingdezhen handmade clay throwing gives each piece a unique, organic form, carrying the artisan's touch in every curve—no two pieces are alike.

Hand-Painted

Jingdezhen hand-painted ceramics bring vibrant, lifelike designs to life—each brushstroke reflects centuries of artistry and individual creativity.

Underglaze

Jingdezhen underglaze painting locks colors beneath the glaze, creating durable, food-safe designs that resist fading—beauty built to last.

High-fired at 1300°C

Jingdezhen high-fired ceramics endure extreme heat, creating durable, food-safe pieces—each uniquely shaped by the artisan’s hand.

Porcelain Trade Route: Jingdezhen to Australia

Jingdezhen Porcelain

Established as imperial kilns in 1403, producing over 3 million pieces annually during Ming Dynasty peak. The 'Porcelain Capital' for 2000 years.

Strait of Malacca

Vital trade hub where Chinese porcelain exchanged for spices before continuing westward. Dutch East India Company records show 500,000+ pieces traded annually in 17th century.